A piece demonstrating the Easy Peasy app and how this particular family integrates it into their lives. Shot & edited.
Visual approach: wanted a naturalism to the piece that didn't force the branding and gave room for the audience to relate to the characters.
Key technical approaches
Working distance - approached it like documentary filming, working with a zoom lens to not interfere with mother-daughter interactions. Obscured framing to get a sense of 'looking' into their lives.
Light from outside - still needed a higher key brand look so pushed diffused light through window which still gave flexibility for movement in small room.