Director: Alex Darby
Promo for new app that pairs shift-based businesses with potential workers. Follows the interaction of a particular hire.
Visual approach: wanted to feel like our main character is striving late at night to pursue his passion and that Inploi allows him to find that balance.
Key technical approaches:
Alexa mini - for night interiors allowed for lower key & contrast look and to keep details of practicals in shot. For day interiors dynamic range allowed us to see outside the cafe.