MUBI - D&AD New Blood


Director: Lily Vetch

A woman struggles to overcome her creative difficulties until an encounter with MUBI. Shot for the D&AD New Blood brief. 

Visual approach: to create a bold world that hints at a true self waiting to come out but surrounded by a sense of oppression. Lighting to reflect psychological state of character rather than the real world.

Key technical approaches: 
Gel choice - deep theatrical blue used predominantly in the shadows to give a sense of foreboding
In-camera lighting change - used to both transition time and as moment of epiphany for character. Co-ordinated change using mixture of dimmers & flags across tungsten & fluorescent lighting.