Niwemang - Yeksui

MUSIC VIDEO

A profile of the identity and memories of a young British Pakistani man in the streets of Northwest London, providing a snapshot of everyday inner city life, framed through the lens of people who have their roots elsewhere. 

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Visual approach: to give a meditative and slightly ethereal feeling to the spaces that the artist walks through; to reflect his state of mind and blur distinction between memory and present. 

Key technical approaches
Vintage lens; a mix of old Russian & Japanese glass from the 80s produced variable and interesting flaring
Location choices; this was about finding locations that felt personal to the artist but also worked in terms of street practicals a
LED strobing; to give an angelic/surreal quality to him walking down streets we used an LED pulsing with purple light