Director: Ketan Raval
Promo for shared ownership initiative by Notting Hill sales that also profiles the people who have benefitted from the scheme.
Visual approach: wanted a naturalistic approach to get a sense of the tenant's lifestyles beyond just the actual homes themselves.
Key technical approaches:
Handheld low profile C100 - having a stripped down camera with minimal rig ensured that the non-actors were not intimidated to stage shots. Handheld gave some life to the image.
Timing for natural light - there wasn't budget to light locations so chose shot order according to back/side light sun positions for a more beautiful look.